Contact vs Response Enrichment
Choose enrichment scope based on lifecycle and data freshness requirements.
Quick steps
Use contact enrichment for long-term profile completeness.
Use response enrichment for submission-time context.
Define ownership for each enriched field.
Set refresh cadence for contact-level attributes.
Review data retention limits with legal/security teams.
Best practices
Avoid duplicating fields between contact and response records.
Track enrichment source and timestamp for every attribute.
Implement override rules when values conflict.